IOGI CONVINCES US EVERYTHING'S WORTH IT OUT NOW VIA RAW TAPES RECORDS TEL AVIV'S LEADING BEAT LABEL

 

PRAISE FOR IOGI "melodically mesmerizing" SPIN "a distinct jangly guitar sound driven by a funky drum line to create a fun, breezy vibe" Oregon Public Broadcasting (NPR affiliate) "iogi delivers smooth new indie-pop sounds...incredibly captivating" Twisted Soul "a rather stunning offering" The Most Radicalist "an ode to freedom of expression and creativity that doubles up as a psychedelic summertime bop" We Are The Guard "delectable, dream-pop inspired vignettes that shimmer colorfully" Ears To Feed

Tel Aviv-based artist, multi-instrumentalist, and producer, iogi, today shares his album everything's worth it via Raw Tapes Records (Tel Avi's leading beat label & collective co-founded by Stones Throw artist, Rejoicer). For such a seriously talented & classically trained (since the age of 5) musician, iogi has made a record that does not take itself too seriously, it's an effortless listen. Dive into everything's worth it HERE  Over the course of the last decade, iogi has established himself as a musical Swiss army knife and one of his city’s most versatile and prolific artists with fans at Dublab, SPIN, We Are The Guard, The Most Radicalist, and more. On title track "everything's worth it," iogi's immense talent and musicality are on full display. Taking cues from The Bee Gees' smooth-talking groove, the song is easy on ears while still boasting his distinctly percussive and bright vocals. iogi makes city pop meets quirky psych-rock, akin to artists like Benny Sings, Mk. Gee, or Jerry Paper.  With an occasional cowbell in “oh yes,” sunny guitars chugging with surfy rhythm, Beach Boys-like “ooh’s” on “disney world”, and of course the war cry falsetto that emits the joy of a kid in a water balloon fight in the first single he released, “you/me/everyone': the first three tracks from the the record may feel like all the fun you need, but they’re just a taste. Says iogi of everything's worth it, "i am feeling super happy and grateful for releasing my second album. i feel this album is in a way a natural continuation of my debut album, only with a sweeter and relaxed point of view. I am very proud of the process i went through with this album" As a bassist, guitarist, violinist, and drummer, iogi has performed with several of Israeli’s biggest exports including Idan Raichel, the hip hop-leaning Yemenite sister trio A-WA, and Efraim Shamir and Yoni Rechter, both members of the legendary ‘70s Israeli prog-rock band Kaveret. As a producer and session musician, iogi’s work spans jazz, pop, rock, folk, hip hop, and electronic, often filtering these idioms through traditional styles native to the Middle East and including partnerships with MNDSGN, Buttering Trio, Nitai Hershkovits, Rejoicer and more. everything's worth it by iogi is out now via Raw Tapes Records, buy/stream it here. TRACKLIST 1. you\me\everyone 2. oh yes 3. disney world 4. symphony of blue (feat. folly tree) 5. everything's worth it 6. evolution of the heart 7. bliss 8. all your weight on me 9. side of the road Stay connected with iogi Instagram | Facebook About Raw Tapes Records Raw Tapes Records, co-founded in 2008 by Yuvi Havkin (who himself is signed to the influential L.A.-based label Stones Throw under the name Rejoicer) is an uncompromising, genre-defying label that houses a cosmically vast array of artists including Buttering Trio, LBT, Sol Monk, iogi, Rejoicer, KerenDun, among others. Known as a hub for Tel Aviv’s modern beat movement and a champion for high-flying genre experiments that have bubbled out of the city’s vibrant jazz scene, the label is also a hive of global collaboration. Stay connected with Raw Tapes: Instagram | Facebook | Twitter | Website