Rising Brisbane, Australia-based indie pop artist, Sycco (pron. 'psycho'), today shares her new single and video “My Ways” via Future Classic (Flume, G Flip, Buzzy Lee). A true song of the times, "My Ways" is about where your brain goes during lockdown, produced and co-written with Jeff Hazin (Anna Sofia, Ren) during a Zoom session. Listen to the lucid dream of a track HERE - laced with funky, bright guitar and a chorus that shines like pure pop heaven - and watch the accompanying neon-lit alt universe HERE.
In the midst of a challenging 2020, which brought international touring and travel to a grinding halt, Sycco's drippy, head-bopping earworms have still managed to garner a worldwide fanbase. After earning praise from the like of Billboard, Paper, Cool Hunting, Nylon, Paste, Ones To Watch, Spotify, Apple Music, triple j, as well as +9million streams online, Sycco announced late last year her signing with Future Classic. Sycco recently debuted at #29 in Australian broadcaster triple j’s iconic Hottest 100 2020 poll with "Dribble," making her the highest ranked new local artist in this year’s poll. Her first ever upcoming national tour, comprising 12 shows in three cities across Australia, (yes, other parts of the world are now touring) sold out in less than 24 hours.
About the track, Sycco shares, "Jeff and I met on Zoom during lockdown in 2020 and it was my first ever Zoom session so I had no idea what to expect. Jeff and I instantly clicked and it all came together super fast. 'My Ways' is all about losing track of days, getting caught up in your monkey brain and wanting out of it. This song definitely encapsulates my lockdown."
Sycco's video for “My Ways” takes you to that glitchy, claustrophobic, overly-observant quarantine brain she speaks about, “Want a break from my brain, insane –” without leaving out the neon lights and fluffy clouds she dreams of during optimistic points, “oasis, been dreaming of just fading.” The chorus brings an elated feeling of hope that we’ve all been craving as we look at our millionth Zoom call/collaboration with warbly guitar chords and juicy synths to bite into. 'My Ways' by Sycco is out now via Future Classic, buy/stream it here.
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