Geddy Lee Backs RotoSound Swing Bass







PRESS RELEASE
RUSH BASS LEGEND BACKS
ROTOSOUND SWING BASS 66 STRINGS
SEVENOAKS, KENT,: Rotosound has received a ringing endorsement from Geddy Lee, iconic bass player with Canadian rocksmiths, Rush, who has made a special video extolling the virtues of the manufacturer’s Swing Bass strings. 
Lee has always used Rotosound strings and proclaimed: “I’ve never found another string to replace them.”
The Swing Bass strings he uses were developed in 1966 by Rotosound founder James How and Who bassist John Entwistle, and perfected into what became the industry standard. The bright punchy high energy sound the string offers is so much a big part of early rock music as we know it, and quickly grew in popularity to all four corners of the globe. It remains the leading contender to this present day.
“I’ve used these strings for my entire career. So all you bass players out there, if you use them, right on, and if you don’t use them you should consider them because they’re an amazing string. 
“They’ve always given me that top end I need and the bottom end I need and I’ve relied on them in recording situations and live as well. I always use the Swing Bass strings. I’ve never found another string to replace them. So, honestly, from one bass player to another out there, you won’t be disappointed, they really rock.”

Rotosound Swing Bass 66 strings are available in both four and five string (and even eight string) sets in a range of gauges and scale lengths.


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About Rotosound
Rotosound has been creating, designing and making strings for 60 years. By helping music icons like Jimi Hendrix, John Entwistle, and Geddy Lee to create their amazing sounds, Rotosound strings have become synonymous with the British Tone. Renowned throughout the world, Rotosound is the home of legendary products such as Swing Bass 66 and Roto strings and is justifiably proud to be part of rock history. 
Founded in 1958 by James How as a small, UK based, family-owned and operated company, Rotosound core values are little changed today. More sophisticated machines, designed and built by the late founder’s son, Jason How, still produce high-quality instrument strings using only the best materials and a great team of people who really love what they do. Each string is physically and visually inspected at every stage of the manufacturing process to get maximum consistency, ensuring each one is unrivaled in tone, tuning stability and durability.
James was and Jason is a musician and engineer with vision and passion whose leadership helped Rotosound becoming one of the foremost string manufacturers in the world. Rotosound products combine musical knowledge, heritage and state of the art production methods to produce strings that bring music to life. Jason, following in his father’s footsteps, works relentlessly to invent new machines, reinvent strings and rediscover products like the Vintage Fuzz Pedal. Rotosound, whilst staying faithful to the originals, improves on them by the use of contemporary up to date technology and components such as new foil packaging, which ensures strings reach customers as fresh as the day they leave the factory. 
Now sold in more than 80 countries across the globe, Rotosound strings are not only used by some of the greatest guitarists and bassists but continue to attract the best of the current and up and coming musicians. Rotosound strings have played a large part in the history of rock music and the company plans to continue drawing on this rich legacy to continue being a major influence for decades to come. 

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Ronnie Dungan
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